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Digital Branding vs Marketing

The question to ask is; Are you or your organization looking to brand yourself or market your products and services? The answer will help define your visions and goals.

 

The question to ask is; Are you or your organization looking to brand yourself or market your products and services? The answer will help define your visions and goals. Then you can now ask; On what digital platforms do you want to brand yourself or market your product or services?

The understanding of the above questions fully determines how you can use digital platforms to brand or market yourself. based on your answers there exist a whole lot of methods and techniques unique to each service delivery path: digital branding or marketing. Most people look at digital branding or marketing based on social media as the digital platform. When you say digital marketing or branding they automatically think Social media marketing. That’s a gross mistake and very limiting to the true value of what an individual or company might be trying to achieve.

At Caasitech, we have defined all our digital branding services based on qualitative measures and digital marketing based on quantitative measures.

You can measure the ROI on a marketing campaign but cannot attach figures on a branding campaign. Moreover, for those who intend to deploy a hybrid campaign, at Caasitech we interpret marketing as a subset of branding.

As we see advances in technology we should think big. There already exist video screens at malls across Dubai that changes their advertising based on the individual looking at the screen. If it’s a boy with glasses they show him all lenses adverts and modern types of shorts and t-shirts available at that mall and their offers. Soon, when you arrive at the airport in Kenya, you will be able to undergo a VR Safari experience before jumping into the jeep.

Building a digital brand is still based on the principle of recognition and awareness over a long period of time but it becomes limitless in a digital space. Digital marketing is still based on persuasion and increase of sales but in a digital space, social media is 1/50 of all the platforms you can use. So, think big, contact us today to learn about our Digital branding and Marketing services.

 

 

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